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Privacy Policy

Effective Date: August 25, 2026
Last Updated: August 25, 2026

Sugarmill Woods Pool & Spa (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting our website, contacting our business, or requesting information about our products and services.

This Privacy Policy explains what information we may collect, how we may use it, when it may be shared, and the choices available to you regarding your information.

1. Information We May Collect

Depending on how you interact with our website, we may collect information that you voluntarily provide, including:

  • Name

  • Email address

  • Telephone number

  • Mailing or service address

  • Information submitted through contact or estimate-request forms

  • Information regarding the pool, property, project, or service you are interested in

  • Communications you send to us

  • Other information you voluntarily provide

Our website and technology providers may also automatically collect certain technical information when you visit the website, including:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Referring website

  • Approximate geographic information derived from an IP address

  • Date, time, and duration of website visits

  • Website interactions and navigation information

  • Cookie and similar technology identifiers

2. How We Use Information

We may use information collected through our website to:

  • Respond to questions and inquiries

  • Process requests for estimates, consultations, products, or services

  • Communicate with prospective and existing customers

  • Schedule or coordinate services

  • Provide customer support

  • Operate and improve our website

  • Understand how visitors use our website

  • Measure website and marketing performance

  • Maintain website security and prevent fraudulent or unauthorized activity

  • Comply with applicable legal requirements

  • Protect our business, customers, website, and legal rights

  • Send marketing communications where permitted by law

We strive to collect and retain only information reasonably necessary for legitimate business purposes.

3. Cookies and Similar Technologies

Our website may use cookies and similar technologies.

Cookies are small data files stored on your browser or device. They may be used to enable website functionality, remember preferences, understand website traffic, measure advertising effectiveness, and improve the visitor experience.

Cookies used through our website may include:

Essential Cookies – Necessary for basic website operation, security, and functionality.

Analytics Cookies – Help us understand how visitors interact with our website.

Functional Cookies – Help provide additional website functionality and remember certain visitor preferences.

Advertising or Marketing Cookies – May be used to measure advertising campaigns or provide more relevant advertising when such technologies are enabled on our website.

You may be able to control or delete cookies through your browser settings. Disabling certain cookies may affect the functionality of portions of the website.

Where required, additional cookie controls or consent options may be presented through the website.

4. Analytics and Advertising Technologies

We may use third-party analytics and advertising technologies to understand website usage and evaluate our marketing.

Depending on the services enabled on this website, these technologies may collect information regarding your device, browser, website activity, interactions with advertisements, and other online activity.

Examples may include website analytics platforms, advertising measurement technologies, social-media integrations, or advertising pixels.

Information collected by third-party providers is also subject to their respective privacy policies.

5. How We May Share Information

We do not sell personal information for money as part of our ordinary business operations.

We may disclose information to third parties when reasonably necessary to operate our business, including:

  • Website hosting and technology providers

  • Website analytics providers

  • Advertising and marketing service providers

  • Customer communication providers

  • Professional advisers

  • Contractors or service providers assisting our business

  • Government authorities or other parties when required by law

These providers may process information on our behalf or according to their own privacy practices.

We may also disclose information when reasonably necessary to protect our rights, investigate fraud or security issues, comply with legal proceedings, or protect the safety and security of our customers, employees, business, or others.

6. Third-Party Websites and Services

Our website may contain links to websites, applications, maps, social-media platforms, videos, financing services, review platforms, or other services operated by third parties.

We do not control the privacy practices of independent third parties. When you leave our website or interact with a third-party service, that provider's privacy policy and terms may apply.

We encourage visitors to review the privacy policies of third-party services before providing personal information.

7. Data Security

We take reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, or information-storage system can be guaranteed to be completely secure. Therefore, we cannot guarantee the absolute security of information transmitted through or stored in connection with our website.

8. Data Retention

We may retain personal information for as long as reasonably necessary to:

  • Respond to inquiries

  • Provide requested services

  • Maintain customer and business records

  • Fulfill legitimate business purposes

  • Meet accounting, tax, insurance, or legal requirements

  • Resolve disputes

  • Enforce agreements

Information that is no longer reasonably required may be deleted, anonymized, or securely disposed of where appropriate.

9. Your Privacy Choices

Depending on applicable law and the circumstances, you may have rights regarding your personal information.

These may include the ability to request:

  • Information regarding personal data we maintain about you

  • Access to certain personal information

  • Correction of inaccurate personal information

  • Deletion of certain personal information

  • Information regarding certain disclosures or uses of personal information

  • Opt-out from certain marketing communications or qualifying uses of personal information

Not every privacy right applies in every circumstance, and certain information may be retained where permitted or required by law.

To submit a privacy-related request, please contact us using the information provided below. We may need to verify your identity before processing certain requests.

10. Email, Telephone and Marketing Communications

If you provide us with your email address or telephone number, we may use that information to respond to your request and communicate with you regarding our services.

Where permitted by law, we may also send promotional or marketing communications.

You may request to stop receiving marketing emails by following any unsubscribe instructions included in the communication or by contacting us directly.

Consent to receive marketing communications is not a condition of purchasing services unless specifically disclosed otherwise.

11. Children's Privacy

Our website and services are intended for a general audience and are not directed toward children under the age of 13.

We do not knowingly seek to collect personal information online from children under 13. If we become aware that personal information has been collected from a child under 13 in circumstances where parental consent is required, we will take reasonable steps to delete the information.

12. Florida Privacy Rights

Florida residents may have certain privacy rights under applicable Florida law.

Where a Florida privacy law applies to our processing of a consumer's personal data, eligible consumers may have rights concerning access, correction, deletion, obtaining a copy of certain personal data, and opting out of certain qualifying uses of personal data.

The applicability and scope of these rights depend upon the applicable law and whether Sugarmill Woods Pool & Spa meets the statutory requirements for that law.

Eligible requests may be submitted using the contact information below.

If applicable law provides a right to appeal a decision regarding a privacy request, you may submit an appeal using the same contact information and clearly identify the request as a Privacy Request Appeal.

13. Do Not Track and Privacy Signals

Some browsers and devices provide privacy preferences, including “Do Not Track” settings or other privacy signals.

The ability of our website and third-party technologies to recognize or respond to these signals may vary depending upon the technology being used and applicable legal requirements.

Where legally required and technically supported, applicable privacy choices will be honored.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, business practices, technology, services, or applicable laws.

When changes are made, the “Last Updated” date at the top of this page will be revised.

We encourage visitors to periodically review this Privacy Policy for updates.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact:

Sugarmill Woods Pool & Spa

Phone: Office: (352) 382-4421
Email: smwpoolsbillingdept@gmail.com
Mailing Address: 6330 S Tex Point, Homosassa, FL 34448

Please include sufficient information for us to understand and respond to your request.

Important Notice: This Privacy Policy is intended to describe the general privacy practices of Sugarmill Woods Pool & Spa's website. It should be reviewed and modified whenever the website's actual collection, use, sharing, analytics, advertising, payment, financing, or other data practices change.

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